Accounting for more than 52 million people in the United States, Latinos are expected to represent the majority of the population growth during the next five years and have become prominent influences in all aspects of American life, according to New York City-based Nielsen’s “The State of the Hispanic Consumer: The Hispanic Market Imperative” report. Nielsen projects that the buying power of Latinos, which in 2010 ranked at $1 trillion, will increase 50 percent to $1.5 trillion by 2015.
Brands of Crown Imports LLC, Chicago, began new national multimedia advertising campaigns. Modelo Especial launched its campaign entitled “Descubre lo Especial” (“Discover What’s Special”) and Corona Extra released its “Refresca Como Somos” (“Refreshes How We Are”).
The October 2015 issue of Beverage Industry includes a cover story about our Executive of the Year, Seth Goldman of Honest Tea, as well as articles about the bottled water market, Sipp Eco Beverage Company, and organic/natural beverages. Check it out today!