Items Tagged with 'retro packaging'

ARTICLES

The Best Packages of 2014

Readers name Cascade Ice's can-sized bottle as top package

According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.


Read More

Surge

After 12 years, The Coca-Cola Co. brought back its Surge citrus-flavored carbonated soft drink.


Read More

Manhattan Moonshine

Manhattan Moonshine Co. LLC, in collaboration with Spirits Consulting Group, will launch Manhattan Moonshine unaged whiskey in New York this fall.


Read More

Coca-Cola brings back Surge

Fans advocated for return of citrus-flavored soda

After a 12-year hiatus, Atlanta-based The Coca-Cola Co. is bringing back its Surge citrus-flavored carbonated soft drink.


Read More

Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


Read More

Retro design

Made with real sugar, 7UP launched its 7UP Retro with nostalgic packaging designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich. The packaging designs celebrate the Dr Pepper Snapple Group brand’s heritage from the colorful decades of the 1970s and 1980s, and are available nationwide for a limited time only, the company says. The show’s finalists were given authentic 7UP logos from the 1970s and the 1980s to develop brand packaging and in-store marketing campaigns. The brand also has released limited edition six-packs of 7UP Retro in green glass bottles at select retail locations.


Read More

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!