Made with real sugar, 7UP launched its 7UP Retro with nostalgic packaging designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich. The packaging designs celebrate the Dr Pepper Snapple Group brand’s heritage from the colorful decades of the 1970s and 1980s, and are available nationwide for a limited time only, the company says. The show’s finalists were given authentic 7UP logos from the 1970s and the 1980s to develop brand packaging and in-store marketing campaigns. The brand also has released limited edition six-packs of 7UP Retro in green glass bottles at select retail locations.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.