The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.
Made with real sugar, 7UP launched its 7UP Retro with nostalgic packaging designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich. The packaging designs celebrate the Dr Pepper Snapple Group brand’s heritage from the colorful decades of the 1970s and 1980s, and are available nationwide for a limited time only, the company says. The show’s finalists were given authentic 7UP logos from the 1970s and the 1980s to develop brand packaging and in-store marketing campaigns. The brand also has released limited edition six-packs of 7UP Retro in green glass bottles at select retail locations.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!