Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists
May 7, 2014
Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!