Coca-Cola subsidiary also revamps Honest Fizz line
February 24, 2015
Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.
Davidson’s Organics, Sparks, Nev., announced it is expanding its private-label beverage program because of popular demand. The program, which offers custom tea bags, bulk teas and iced teas, now will offer wider capabilities through the company’s investment in new machinery as well as its NSF International certification.
Report highlights company’s efforts to promote organics and reduce environmental footprint
October 22, 2013
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., released its 2013 Mission Report as part of the company’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.”
Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category.