- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Beam Inc. added four new products to its Skinnygirl line of ready-to-serve cocktails, wines and vodkas.
Beam Inc. introduced Sauza Sparkling Margarita using its Sauza Silver Tequila as a base.
Imported by Beacon Beverage Imports, SmarteRita LLC launched a same-named, low-calorie Margarita mix targeted at both men and women.
Phusion Projects LLC added a new flavor to its line of Four Loko flavored malt beverages.
In March, Big Easy Blends will expand its line of pre-mixed cocktails in pouches with three new 100-calorie flavors.
CountryGirl Cocktails launched same-named ready-to-serve, low-calorie Lemonade, Peach Sweet Tea and Margarita cocktails.
Beam Inc.’s Skinnygirl brand expanded upon its Margarita ready-to-serve cocktail with a new White Peach Margarita offering.
Jose Cuervo, a brand of Tequila Cuervo La Rojeña S.A. de C.V. that is produced by Heublein in the United States, added Wild Berry Light Margarita to its lineup.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Bud Light lineup with the introduction of Bud Light Lime “Lime-A-Rita.”
Go Cocktails! sugar-free cocktail mixers are low-calorie, low-carbohydrate and gluten free with five calories in each single-serve packet.
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