- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'Woodchuck Hard Cider'
Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.
Vermont Hard Cider Co. LLC introduced the third cider in its Cider Cellar Series: Chocolate.
Vermont Hard Cider Co. LLC introduced the first hard cider in its Woodchuck Cellar Series: Dry Hop.
Vermont Hard Cider Co. LLC, a wholly owned subsidiary of Ireland-based C&C Group plc, announced that construction is under way on its new, state-of-the-art cidery in Middlebury, Vt. The $30 million project is being built less than a mile from the current Middlebury facility, it says.
If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.
Vermont Hard Cider Co. President and Chief Executive Officer Bret Williams estimates that when he joined the Middlebury, Vt.-based company in 1996 as its first sales associate that the company shipped approximately 300,000 cases a year. In 2012, the company shipped 3 million cases of its Woodchuck Hard Cider brand, he says.
Vermont Hard Cider Co. brought back its seasonal Woodchuck Private Reserve Pumpkin Cider for the fall.
Vermont Hard Cider Co. launched Woodchuck Private Reserve Ginger, which sources organic yellow ginger from Hawaii.
Vermont Hard Cider Co. expanded its Private Reserve line with its Belgian White cider offering.