Items Tagged with 'Gatorade'

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2013 State of the Industry: Sports & protein drinks

New players join the sports drinks team
July 10, 2013

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel.


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PepsiCo reports full-year, Q4 2012 results

February 14, 2013

PepsiCo, Purchase, N.Y., reported core earnings per share of $1.09 for the fourth quarter of 2012 and $4.10 for the full year, with organic revenue growth of 5 percent for both the quarter and the full year. Overall, the company reported net revenue of approximately $20.2 billion for the quarter and $66.5 billion for the year. Its beverage division reported net revenue of approximately $6.3 billion for the quarter and $22.4 billion for the year.


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2012 State of the Industry: Sports Drinks

July 18, 2012

 Sports and protein drinks are transitioning from being separate categories into one overall sports performance market, experts say.  


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PepsiCo renews partnership with NFL

September 6, 2011

PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.


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Sports drink sales get into shape

July 12, 2011

With platforms geared toward athletic enthusiasts, sports drinks experienced a resurgence in sales. The total category increased 14.9 percent to more than $3.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Non-aseptic bottled sports drinks made up most of the category with more than $3.8 billion in sales and a 14.6 percent increase, SymphonyIRI states.  


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Sports Drinks Experience Resurgence

Rebranding and the emergence of no- and low-calorie varieties lead to rebound.
May 16, 2011
Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.
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New Product Development Supplement: New beverage formulation trends

September 10, 2010
New product introductions are up so far for the year, find out what categories and new product claims are most popular.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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