Last year, the beverage industry set high expectations for citrus flavors. In particular, lemon was predicted to be one of the Top 3 best-selling flavors in 2014, according to respondents of Beverage Industry’s 2013 New Product Development Survey.
Just a few short years ago in 2010, Clayton Christopher, founder of Sweet Leaf Tea, which was acquired by Stamford, Conn.-based Nestlé Waters North America in 2011, joined with Chad Auler, founder of Austin, Texas-based Savvy Distillers and its Savvy Vodka brand, to form Deep Eddy Vodka, Austin, Texas.
Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!