Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.
Hard iced tea with 8% ABV rolling out in 5 test markets
August 9, 2023
Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea lineup.
Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.
Sound, an organic sparkling water brand, teamed up with Kelly LeVeque, celebrity nutritionist and best-selling author to launch a limited-edition sparkling water: Lemon with Thyme & White Tea.
Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.
As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.
Hemp and cannabis infusion technology company Vertosa has teamed with Pabst Labs, the newly formed licensed cannabis company producing ready-to-drink beverages under the Pabst Blue Ribbon (PBR) name.
As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.