Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.
With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.
A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.
Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors.
Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.
Juvee Peachy Mangopuff available exclusively on commerce platform
September 8, 2023
Gopuff, Philadelphia, and Juvee, an energy drink created by Sam Keene and Matt “Nadeshot” Haag, founder of 100 Thieves, a premier gaming organization and lifestyle brand, announced the launch of their co-branded flavor, Peachy Mangopuff.
New products to launch exclusively at GNC ahead of WWE SummerSlam
July 27, 2023
Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.
On Demand Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?
On Demand In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.
On-Demand Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.