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Items Tagged with 'Heineken'
As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.
Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.
Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.
Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.
Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.
White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.
In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs
Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.
Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.
Heineken USA Inc., a subsidiary of Heineken International BV, launched Tecate Michelada in 16-ounce cans in the western and central regions of the United States.
Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)