As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.

“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”

 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  

Winery Exchange Inc. launched Acronym GR8 Red Wine, which is a red blend dominated by Pinot Noir and Syrah varietals.

With the wine and spirits industries continuing to showcase positive numbers, those in the industry maintain a positive outlook for the categories. The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released its 2010 Industry Review report in January that stated that spirits revenue was up 2.3 percent to $19.1 billion. The super-premium spirits category grew 10.9 percent in 2010 compared to a soft 2009, it says. The council also states that spirits gained just less than half a percent rising to 33.3 percent of the beverage alcohol market.