Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand
July 19, 2016
Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.
In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers.
Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.
Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says.
Brotherhood of Bacardi Oakheart includes digital, social efforts
November 23, 2015
Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016.