Brotherhood of Bacardi Oakheart includes digital, social efforts
November 23, 2015
Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016.
Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.
After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.
Innova Market Insights, the Netherlands, used its ongoing analysis of key global developments in food and drink launch activity worldwide to identify the Top 10 trends most likely to impact the food and beverage industry in 2015 and beyond.