- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'campaign'
Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.
After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink. Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.
Phusion Projects’ Four Loko brand is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for its new media campaign.