Items Tagged with 'campaign'

ARTICLES

Bacardi launches new campaign, bottle design

‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013

Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”


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Lipton kicks off ‘Feel the Taste’ summer campaign

May 28, 2013

Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.


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Country Time launches nickname campaign for new product

May 22, 2012

After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink.  Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.


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Four Loko campaign asks fans to report the news

October 11, 2011

Phusion Projects’ Four Loko brand is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for its new media campaign.


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Sun Drop, Sleepytime Bear and more featured in programs

January 7, 2011
New programs announced for DPS’ Sun Drop soda, Celestial Seasonings’ Sleepytime Bear and more.
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Taste challenges and targeted marketing dominate beverage companies' outreach

September 10, 2010
Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.
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New Product Development Supplement: Demographics pose challenges for marketing

September 10, 2010
Communication on product’s benefits varies depending on ages and values of target consumers.

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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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