- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'enhanced water'
Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.
Found Beverage Co. introduced its collection of all-natural Found Infused Sparkling Waters enhanced with natural plant, flower and spice extracts.
Marilyn Monroe might have sung about how diamonds are a girl’s best friend, but this mineral isn’t the only thing that’s been sparkling lately.
Big Red Inc. released its rebranded and repackaged Hydrive Energy Water, which merges the function of an energy drink with the taste of enhanced water, the company says.
Inspired by the Hispanic beverage, agua fresca, two former executives of Vitaminwater started Agua Enervivá LLC, which makes a line of enhanced waters under the same name.
Oceans Omega LLC, a wholly owned subsidiary of Mycell Technologies LLC, launched Omega Infusion Enhanced Water fortified with omega-3s EPA and DHA.
Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.
In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters.
The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the 52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.
Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.