Inspired by the Hispanic beverage, agua fresca, two former executives of Vitaminwater started Agua Enervivá LLC, which makes a line of enhanced waters under the same name.

Oceans Omega LLC, a wholly owned subsidiary of Mycell Technologies LLC, launched Omega Infusion Enhanced Water fortified with omega-3s EPA and DHA.

Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 

 The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the  52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.  

 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.

Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 

Next month, H2M Beverages LLC will introduce a new beverage called 984, which features a twist-cap that holds nine vitamins and 84 minerals.

LifeAID Beverage Co. launched GolferAID, a functional beverage designed by doctors to enhance the functions that are required during a game of golf.