Archer Daniels Midland Co. (ADM) offers its Novatol naturally sourced vitamin E, which provides a plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s (FDA) new labeling regulations, the company says. Alpha-tocopherol, which the U.S. FDA’s new rule regarding Nutrition Facts defines as vitamin E, is an essential nutrient that is vital to human health but cannot be produced by the body itself.
The 1980s commercial tagline: “Milk. It does a body good” helped to educate the American population about the health benefits of milk. However, the wellness-boosting nutrients found in milk, such as calcium and vitamin D, are not limited to what you find in the dairy aisle at the local grocery store.
When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.