Campaign focus on getting better control of asset loss
August 31, 2015
Despite increasing awareness, milk crates, plastic pallets, bakery trays, beverage shells and other containers made from high density polyethylene (HDPE) and polypropylene (PP) are disappearing at a rate that costs retailers and CPG businesses $500 million per year. Ultimately, consumers end up paying this $500 million annual expense in the costs of goods purchased.
The case for reusable containers is getting stronger. The ability of beverage-makers to ship products in reusable cartons — some of which also function as in-store displays — is resulting in potentially powerful cost savings while also giving companies an environmentally friendly aura.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!