Brand to release a series of limited-edition, wood-finished Scotch blends
October 5, 2015
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46 percent alcohol by volume (ABV), chill-filtered blended Scotch whisky. The new varietal is the first in a series of limited-edition, wood-finished Scotch blends to be released during the coming years, the company says. Each limited-edition whisky will feature a different wood finish crafted for today's whisky enthusiast, it adds.
Limited offering features balance of sweet fruits and creaminess with a light smoke, company says
October 22, 2013
Norwalk, Conn.-based Diageo North America, a division of Diageo plc, announced the U.S. release of Johnnie Walker Gold Label Reserve. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey, and its special bottling provides an unexpected yet stunning profile for a Scotch whisky, the company says. A multi-layered whisky, Gold Label Reserve offers a smooth balance of sweet fruits and creaminess with a light smoke, it adds.
In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.
As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.