Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Made in New Orleans and infused with the city’s Mardi Gras spirit, new Whipsy alcohol whipped cream contains 13.5 percent alcohol by volume and comes in Ooh-La-La Original, Loco Cocoa and Hazey Hazelnut varieties.
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.
On Demand The progressive beverage consumer has a plethora of beverage options from which to choose. For the non-alcohol beverage market, bottled water continues to make volume gains bringing it closer and closer to carbonated soft drinks. For the alcohol beverage market, craft brands in beer, spirits and wine are increasing their market share. Yet, large domestic brands still account for the majority of the categories fulfilling a variety of need states.