- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Four Blue Palms Inc. launched Cocktail Rx shakers in Kroger stores nationwide.
MillerCoors launched Coco Brevé, a flavored malt beverage made with all-natural coconut water.
Made in New Orleans and infused with the city’s Mardi Gras spirit, new Whipsy alcohol whipped cream contains 13.5 percent alcohol by volume and comes in Ooh-La-La Original, Loco Cocoa and Hazey Hazelnut varieties.
Premiering at the Wine & Spirits Wholesalers of America (WSWA) 69th Annual Convention & Exposition on April 5 in Las Vegas, the U.S. Beverage Alcohol Forum will offer educational sessions for suppliers and wholesalers. The U.S. Beverage Alcohol Forum is a partnership between WSWA and the U.S. Drinks Conference (USDC) that will feature business-related sessions from 12:30 to 4:30 p.m. at Caesars Palace.
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.