Music lyrics on Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packages
May 16, 2016
As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says.
Personalized packaging to include four times as many names as last year
April 14, 2015
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014
This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.
Share a Coke campaign invites fans to find bottles with friends' names
August 15, 2014
As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!