Prestige Imports LLC partnered with Wildlife Forever, the nonprofit conservation arm of the North American Hunting & Fishing Clubs, in the design, production and marketing of Rod & Rifle Bourbon and American Blended Whiskey.

Bulleit Distilling Co. launched Bulleit 10 Kentucky Straight Bourbon Whiskey.

Brown-Forman Corp. launched the newest addition to its Woodford Reserve Master’s Collection line of whiskeys.

 Big Bottom Whiskey changed the label of its American Straight Bourbon Whiskey and Port Cask Finish bourbon whiskey to better represent the company’s native state and namesake — an old forest located in Clackamas County, Ore., the company says.  

With a family lineage that includes great-grandfather Jim Beam, seventh-generation Beam master distiller Fred Noe is loyal to the bourbon traditions set by his family. 

Brown-Forman Corp. launched a limited-edition Woodford Reserve bourbon bottle honoring its partnership with the Kentucky Derby. 

Heaven Hill Distilleries Inc. released Evan Williams Cinnamon Reserve Kentucky Liqueur, a combination of extra-aged Evan Williams Bourbon with natural hot cinnamon flavor.

Brown-Forman Corp.’s Woodford Reserve brand introduced its first permanent line extension with Woodford Reserve Double Oaked.

Beam Inc.’s Jim Beam brand launched Devil’s Cut, a premium bourbon with a unique production process.

The Island Brewing Co. launched Bully Hayes Hard Cola, a cola malt beverage made with pure Fijian rainwater that has an alcohol content of 8 percent. The beverage is made with a blend of bourbon and dry cola flavors and a hint of lime.