- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Beam Inc. added four new products to its Skinnygirl line of ready-to-serve cocktails, wines and vodkas.
Imported by Beacon Beverage Imports, SmarteRita LLC launched a same-named, low-calorie Margarita mix targeted at both men and women.
Due to consumer demand, AriZona Beverages released the fourth Jack Nicklaus Golden Bear Lemonade since the launch of the line just three months ago.
Developed by Suntory and distributed in the United States by Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., Midori Melon Liqueur launched two new ready-to-serve cocktails: Midori Sour and Midori Skinny Margarita.
Social Blends LLC launched Slim Lizzy’s Cocktails, a low-calorie ready-to-drink cocktail made for women by women.
Yakult U.S.A. introduced Yakult Light, which is a probiotic drink that contains less sugar and fewer calories than regular Yakult.
Spindrift Beverage Co. launched Spindrift Water, a line of sparkling waters made with fresh-squeezed fruit or puree.
St. Louis-based Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
Funkin will introduce its same-named cocktail mixers in Target retailers next month.
St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
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