What: FREE Webinar
When: Now on demand
Strategies to Drive Profitable Growth for Your Functional Beverage
From Millennials to the aging population, consumers are increasingly purchasing beverages with functional benefits as refreshments and at a variety of drinking occasions. However, in a crowded beverage case, how do formulators develop beverages that stand out from the crowd, balancing functionality while delivering great taste?
In this webinar, industry experts will explore strategies to help you develop beverages targeted for success, including key trends shaping the beverage marketplace, how to engage Millennials, as well as solutions for improving the flavor/aroma profile of functional beverages.
Attend this webinar to learn about:
- Functional beverage innovations, trends, and consumer purchase drivers
- What Millennials expect from healthy beverage products and how to make and keep your brand relevant
- Sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste