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Crafting growth: A look into the bourgeoning craft beer market

6/25/14 2:00 pm to 6/25/15 2:00 pm EDT
United States
Contact: Adam Thomas

What: FREE Webinar
Where: Online
When: June 25th, 2014 at 2:00 PM EDT

Crafting growth: A look into the bourgeoning craft beer market

Beverage Industry's Craft Beer Webinar will offer insights about the health of the U.S. craft beer market from respected industry experts

By attending this webinar, you will learn about:

  • How the beer segment is performing and where it is heading
  • What to consider before expanding your markets
  • Innovations that are captivating consumer audiences


  Andrew Tysler
Vice President of Sales
Deschutes Brewery
  Brian Mulvaney
Senior Vice President in Beverage Finance
Bank of America Merrill Lynch
  Larry Levin
Executive Vice President, Industry Insights


Sponsored by:

evercan by Novelis RockTenn




Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!