Immunity: The Next Big Thing in Sports Nutrition.

Protein, energy and recovery products have long dominated the $23 billion U.S. sports nutrition and weight loss market. But like any great athlete, the industry is looking for the next product that will improve performance. Strengthening the immune system may be the key to achieving the Olympic motto Citius, Altius, Fortius (Latin for "faster, higher, stronger”). Consider:

• Research shows that high intensity exercise weakens the immune system, which may derail training programs and performance gains.
• Clinical research with marathoners, cyclists and other high stress individuals demonstrates how an immune health ingredient reduced the incident of upper respiratory infection symptoms and activated protective immune responses that maintain health.

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