Brau Beviale 2011 is the world's most important capital goods exhibition for the beverage industry. From November 9-11, the Exhibition Centre Nuremberg is geared completely to the latest developments and trends in the production and marketing of beer, water, and juice. Besides the segments of beverage raw materials, logistics and marketing, this year's special focus is on technology. Around one-third of the 1,300 exhibitors are from beverage machinery production and will show the expected 32,000 trade visitors the innovative power of this strong-growing sector.