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How much do shoppers care about added sugars, including HFCS? How do they make their purchase decisions?
This one-hour webinar will provide food and beverage marketers and product formulators with recent research on grocery-shopping women and the factors—especially those that pertain to added sugars such as high fructose corn syrup—that influence their purchase decisions.
The webinar will profile shoppers, their interest in added sugars and ingredient labeling, and their actual purchase behaviors. It also reviews scientific data on the composition, caloric content and metabolism of added sugars.
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