Articles by Jennifer Storelli

Tullamore D.E.W. launches limited-edition Phoenix whiskey

Whiskey brand draws parallels between brand history, Chicago history

Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.


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Runa brings Amazonian guayusa to American beverage market

Beverage business focuses on giving back to indigenous communities

When Tyler Gage, co-founder and co-chief executive officer of Runa LLC, left California for South America, he was not planning to build a beverage company.


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Co-packer capabilities support new product development

Pilot program helps new companies test products

Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.


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Drinktec reports growth in attendance and new business

Beverage companies highlight expertise in formulation, filling, packaging and more

Drinktec 2013, which took place Sept. 16-20 in Munich, attracted 66,886 visitors from 183 countries, representing a 14 percent increase in attendance compared with drinktec 2009. Of these visitors, 62 percent traveled from countries outside of Germany, with 16 percent of the total visitors traveling from the United States.


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Robots learn to build efficiency

Robotics sales on the rise as more companies realize their benefits

Just like Rosie the robot maid from the 1960s cartoon “The Jetsons” helped the Jetson family with the housework and sometimes the parenting to ease the pressures of home life, robots in the beverage industry are helping to make industrial life a bit easier.


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Showing off a surreal world

Hendrick’s Gin shows fans the world inside the bottle

While many brands enter into the consumer world to connect with their target audiences, Hendrick’s Gin is taking a different approach and bringing fans into its own world.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations

When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Drinking in the natural benefits

Peak Organic beer, Solixir offer organic beverage appeal

Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.


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Natural retailers pursue an organic appeal

Natural channel growth outpaces conventional retailers

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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