Articles by Jennifer Haderspeck

Essentia finds the opportune moment

Essentia fortified water enters primed health and wellness market

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.


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Coffee market perks up

Premium formats experience growth as disposable income rises

Whether SEEKING a caffeine fix or a social beverage, more Americans are sipping on coffee, according to the National Coffee Association of USA Inc. (NCA), New York.


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Intelligent AGV platforms boost efficiency

Automated guided vehicles aid in manufacturing, warehousing and distribution

In the interest of creating a more efficient warehouse, reducing cost, and improving speed, 74 percent of warehousing, manufacturing and distributing professionals surveyed last fall by the MHI Automation Alliance said they are planning or considering an automated project for their facility, according to MHI, Charlotte, N.C.


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Pack Expo 2013 pre-show report

New features help attendees get the most out of their experience

The Packaging Machinery Manufacturers Institute’s (PMMI) Pack Expo International 2013 is on schedule to be another record-setting event, with its Processing Zone, which hosts processing technologies for manufacturers in the beverage, dairy, baking and snack, and confectionery industries, as well as other vertical sectors, selling out as early as May.


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Labeling equipment flexibility expands packaging options

Modular labeling machines help build the right combination of equipment

When it comes to choosing labeling equipment, customers are interested in machines that offer the widest range of applications and uses, explains Roy Oomen, category manager of labels and packaging for HP Indigo and Inkjet Press, Tel Aviv, Israel.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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The happy, hybrid palletizer medium

Robotic, conventional palletizers offer differing benefits

“The introduction of a robotic palletizer has had a huge impact on our business,” say Product Manager Jason Covington and Business Development Manager Steve Golladay of ITW Warehouse Automation (ITWWA), Arden, N.C.


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Inspection equipment helps uphold quality and brand integrity

Inspection equipment gives lightweight packages special treatment

At retail, beverage packages are tasked with not only displaying an attractive shelf presence but also ensuring the quality of the product and the integrity of the brand.


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Reusable containers deliver a path to sustainability

Reusable containers offer ecological, economical advantages

Although it might not have been a requirement 10 years ago, good brands today will need to make a genuine commitment to sustainability moving forward, says Trent Overholt, vice president of supply chain solutions for Los Angeles-based Rehrig Pacific Co.


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A blast from the past

Taking marketing cues from the 1920s

The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.


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Multimedia

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Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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