Articles by Jennifer Haderspeck

The Best Packages of 2013

Top packages showcase functionality, shelf appeal
By Jennifer Haderspeck
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What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.


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Finding the right color for a beverage

Beverage-makers coordinate colors with flavors
By Jennifer Haderspeck
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Whether red, brown or blue, beverage colors play a large role in impacting consumers’ perceptions of a product.


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Plastic bottle manufacturing adjusts for sustainability

Blow-molding equipment aims to cut materials and costs
By Jennifer Haderspeck
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Approximately 55 percent of the plastic bottles manufactured in the United States are used for beverage bottling, and half of the plastic bottle manufacturing industry’s revenue comes from carbonated soft drink bottles, according to Santa Monica, Calif.-based IBISWorld’s Sept. 2013 report “Plastic Bottle Manufacturing in the US.”


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Tullamore D.E.W. launches limited-edition Phoenix whiskey

Whiskey brand draws parallels between brand history, Chicago history
By Jennifer Haderspeck
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Every brand has a story to tell. Irish whiskey brand Tullamore D.E.W.’s story begins in the town of Tullamore, Ireland.


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Runa brings Amazonian guayusa to American beverage market

Beverage business focuses on giving back to indigenous communities
By Jennifer Haderspeck
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When Tyler Gage, co-founder and co-chief executive officer of Runa LLC, left California for South America, he was not planning to build a beverage company.


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Co-packer capabilities support new product development

Pilot program helps new companies test products
By Jennifer Haderspeck
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Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.


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Drinktec reports growth in attendance and new business

Beverage companies highlight expertise in formulation, filling, packaging and more
By Jennifer Haderspeck
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Drinktec 2013, which took place Sept. 16-20 in Munich, attracted 66,886 visitors from 183 countries, representing a 14 percent increase in attendance compared with drinktec 2009. Of these visitors, 62 percent traveled from countries outside of Germany, with 16 percent of the total visitors traveling from the United States.


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Robots learn to build efficiency

Robotics sales on the rise as more companies realize their benefits
By Jennifer Haderspeck
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Just like Rosie the robot maid from the 1960s cartoon “The Jetsons” helped the Jetson family with the housework and sometimes the parenting to ease the pressures of home life, robots in the beverage industry are helping to make industrial life a bit easier.


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Showing off a surreal world

Hendrick’s Gin shows fans the world inside the bottle
By Jennifer Haderspeck
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While many brands enter into the consumer world to connect with their target audiences, Hendrick’s Gin is taking a different approach and bringing fans into its own world.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
By Jennifer Haderspeck
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When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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