Articles by Jennifer Haderspeck

Iced coffee sales boost interest in cold-brew coffee extracts

Ingredient suppliers use fruit pairings to enhance iced coffee flavor
By Jennifer Haderspeck
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Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
By Jennifer Haderspeck
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As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Good2grow appeals to kids, parents through animated characters

By Jennifer Haderspeck
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“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles
By Jennifer Haderspeck
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Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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Mexican beers dominate imported beer growth

Dos Equis', Corona's aggressive marketing connects with fans
By Jennifer Haderspeck
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As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
By Jennifer Haderspeck
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Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Aftermarket parts offer efficient, quality options

Non-OEM parts supply cost, time savings
By Jennifer Haderspeck
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Although many people think of the automotive industry first when they hear the phrase “aftermarket parts,” almost every industry has some form of aftermarket presence, and the beverage industry is no exception, says Joseph Stroup, director of business development for FBN Inc., Plainwell, Mich.


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Sensient Colors showcases new facility, technologies

By Jennifer Haderspeck
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Sensient Colors hosted a trade media day at its St. Louis facility on Dec. 11, 2013, to showcase the company’s latest technologies and its recent facility expansion.


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Consumers seek science-backed cognitive health ingredients

Beverages keep up with healthy aging trends
By Jennifer Haderspeck
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Games like Nintendo’s Brain Age and websites like lumosity.com can help users exercise their brains to keep them in tip-top shape while making cognitive training fun.


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Stretch- and shrink-sleeve labels play into lightweighting trend

Stretch and shrink sleeves boast highest label growth rate
By Jennifer Haderspeck
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As technology continuously shows us, reducing the size and weight of products is a major market trend.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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