What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
Approximately 55 percent of the plastic bottles manufactured in the United States are used for beverage bottling, and half of the plastic bottle manufacturing industry’s revenue comes from carbonated soft drink bottles, according to Santa Monica, Calif.-based IBISWorld’s Sept. 2013 report “Plastic Bottle Manufacturing in the US.”
Drinktec 2013, which took place Sept. 16-20 in Munich, attracted 66,886 visitors from 183 countries, representing a 14 percent increase in attendance compared with drinktec 2009. Of these visitors, 62 percent traveled from countries outside of Germany, with 16 percent of the total visitors traveling from the United States.
Just like Rosie the robot maid from the 1960s cartoon “The Jetsons” helped the Jetson family with the housework and sometimes the parenting to ease the pressures of home life, robots in the beverage industry are helping to make industrial life a bit easier.