Articles by Jennifer Haderspeck

Labeling equipment caters differently to different-sized beverage companies

Labeling lines can offer flexible or rigid restrictions, depending on the product
By Jennifer Haderspeck
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Although the term “flexibility” often is used to describe expectations for beverage industry equipment, in terms of labeling equipment, there still is a place for more rigid machines dedicated to specific operations, notes Raul Matos, vice president of sales and marketing at Miami-based Karlville Development LLC.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
By Jennifer Haderspeck
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As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Crowdsourcing gives consumers a voice in development of new beverages

MobCraft Beer, Proper Soda put new products to consumer vote
By Jennifer Haderspeck
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Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.


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National Forklift Safety Day raises awareness for operator training

Ergonomics could become major factor in forklift purchases
By Jennifer Haderspeck
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When it comes to beverage operations, worker safety is one of the most important factors for companies to consider.


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What's new at Pack Expo International 2014

Comedian Jay Leno headlines Pack Gives Back
By Jennifer Haderspeck
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This fall, PMMI, the Reston, Va.-based Association for Packaging and Processing Technologies, will host Pack Expo International 2014 from Nov. 2 through 5 at McCormick Place in Chicago.


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Vegetable flavors trending for beverages because of healthy halo

Sweet-and-spicy combinations add new twist to previous flavor trends
By Jennifer Haderspeck
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In contrast with last year’s indulgent flavor trends, beverages this year are shifting to reflect consumer interest in health and wellness.


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Devotion Vodka’s new gluten-free Tiki Tea exceeds sales expectations

New Tiki Tea vodka variations expected by February
By Jennifer Haderspeck
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Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.


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AGVs help lower operation costs

New navigation technologies could enable AGVs to plan their own routes
By Jennifer Haderspeck
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Last year was a record year for automated guided vehicles (AGVs), with AGV system sales reaching $140 million, according to the Material Handling Institute (MHI).


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Coding equipment meets marketing demands for beverage manufacturers

Laser coding capabilities catch up to continuous inkjet coders
By Jennifer Haderspeck
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In The Walt Disney Co.’s 2003 feature film “Pirates of the Caribbean: Curse of the Black Pearl,” lawless groups of sailors often remind each other to “keep to the code,” referring to the set of societal guidelines handed down by their pirate forefathers.


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SodaStream, 5-Hour Energy empower fans to become at-home mixologists

Johnnie Walker partners with award-winning bartender Charles Joly
By Jennifer Haderspeck
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Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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