Articles by Stephanie Cernivec

Paper-based secondary packaging supports brand growth

Secondary packaging helps enhance shelf presence
By Stephanie Cernivec
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When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.


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Weight management ingredients battle obesity epidemic

Helping consumers drink away the pounds
By Stephanie Cernivec
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Although some segments of the beverage industry often are associated with the obesity epidemic in America, more than half of consumers believe they are responsible for their own weight, according to research by The Hartman Group, Bellevue, Wash.


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Steps to innovation

Beverage brands find ways to stay relevant
By Stephanie Cernivec
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When it comes to consumer packaged goods, thinking big with a positive attitude could be the key to innovation.


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The next generation of vending machines

Technology, cashless payment options appeal to millennials
By Stephanie Cernivec
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Imagine having the ability to pick up a beverage and examine it without ever touching it. Thanks to next-generation vending machines, this idea of virtual selection is becoming a reality.


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Taking a hard look at expansion

Beverage industry experiences brand extension explosion
By Stephanie Cernivec
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It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.


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Tenth and Blake Beer Co. furthers the beer renaissance

MillerCoors craft and import division’s products support a more flavorful culture
By Stephanie Cernivec
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When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.


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Experimentation at MillerCoors’ 10th Street Brewery

Tenth and Blake Beer Co. facility runs a ‘hand-crafted’ operation
By Stephanie Cernivec
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Representing the “Tenth” reference in Tenth and Blake Beer Co., the 10th Street Brewery in Milwaukee is one of the company’s smallest, most experimental breweries, says Tom Cardella, president and chief executive officer of the Chicago-based MillerCoors division of craft and import brands.


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Don’t forget the boomers

By Stephanie Cernivec
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If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.


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Digestive health ingredients get ‘gutsy’

Digestive health drinks follow wellness trend’s lead.
By Stephanie Cernivec
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Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.


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Celestial Seasonings offers teas for any season and any reason

Tea company boasts extensive portfolio to reach wide consumer demographic.
By Stephanie Cernivec
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Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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