Articles by Stephanie Cernivec

Mass merchandise channel declines due to store size changes

Store sizes evolve to market to rural and urban consumers
By Stephanie Cernivec
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Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.


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'Picking' the right technology for warehouses

Voice-pick systems increase in popularity
By Stephanie Cernivec
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Distribution centers are losing an average of nearly $390,000 every year due to mis-picks, according to a study conducted by Everett, Wash.-based Intermec Inc.


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Two heads are better than one

Craft beer companies collaborate to expand influence
By Stephanie Cernivec
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It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.


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2013 Executive of the Year Jim Koch

The Boston Beer Co. founder and chairman promotes quality beer, company culture
By Stephanie Cernivec
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Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.


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Bebida Beverage Co. helps consumers sip and relax

BeBevCo relaxation drinks on trajectory for growth
By Stephanie Cernivec
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More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
By Stephanie Cernivec
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As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
By Stephanie Cernivec
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In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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Forklifts help lighten the load

Lift trucks use technology, ergonomics and fuel alternatives to meet industry needs
By Stephanie Cernivec
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In the game of Jenga, players have to be nimble in order to keep the wooden tower from collapsing. In a beverage warehouse, forklift operators must possess this same quality for a more serious purpose — transporting product without causing damage. And just like Jenga, in the game of material handling, every move counts.


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Beverage-makers incorporate sweet, spicy and savory flavors

Beverage market turns to foods for flavor inspiration
By Stephanie Cernivec
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Although flavor-of-the-month programs often can be found in ice cream shops, alcohol beverages might be taking a cue from the channel.


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Convenience stores enhance the speedy shopping experience

Convenience stores upgrade their offerings to maximize purchase opportunities
By Stephanie Cernivec
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Thirty years ago, many consumers had a negative perception OF buying food at a gas station.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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