On a typical episode of culinary TV show “Masterchef,” home chefs work hard to create something delicious for renowned chefs Gordon Ramsay, Joe Bastianich and Graham Elliot. 

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  

 According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.  

 When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.  

In 1977, George Lucas introduced robots R2-D2 and C-3PO to the world in “Star Wars.” 

What if humans could extend their lives just by consuming a particular type of berry?

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 

 Many beverages provide a single function of refreshment and have achieved success in doing so.  

 When consumers make a purchase at retail, they don’t always consider the lifecycle of the product.