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Articles by Stephanie Cernivec
In order to garner consumer attention, beverage-makers are capitalizing on the power of consumers’ five senses.
For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.
After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.
With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.
Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.
Distribution centers are losing an average of nearly $390,000 every year due to mis-picks, according to a study conducted by Everett, Wash.-based Intermec Inc.
It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.
Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.
More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).
As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.