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Articles by Stephanie Cernivec
As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.
In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.
In the game of Jenga, players have to be nimble in order to keep the wooden tower from collapsing. In a beverage warehouse, forklift operators must possess this same quality for a more serious purpose — transporting product without causing damage. And just like Jenga, in the game of material handling, every move counts.
Although flavor-of-the-month programs often can be found in ice cream shops, alcohol beverages might be taking a cue from the channel.
Thirty years ago, many consumers had a negative perception OF buying food at a gas station.
In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.
I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.
Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.
As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.