In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.

Children can get crafty when it comes to eating vegetables. They can push them around their plates to try to make it look like they’ve eaten more than they have; or they might hide them in their napkins or underneath other food. The last resort for most kids is actually eating the vegetables. However, manufacturers and parents alike are hoping that incentives and constant exposure to vegetables might help these picky eaters adapt.

Most of the time, people have a good idea about which types of beverages contain high amounts of sugar, sodium or calories. What they might not know is the extent of a product’s nutritional value — or lack thereof. For food and beverage consumers, seeing is believing.

Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.

As legend has it, the Fountain of Youth is a spring that restores youth to anyone who drinks from it. Because the fountain is a bit difficult to find, many people have settled for beauty treatments such as lotions, serums and plastic surgery. However, what’s arguably more important than looking young is keeping the human mind young, and beverage-makers are creating drinks that help do just that — and they’re not nearly as difficult to find.

Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.

Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.

They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.

The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.

Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.