Articles by Stephanie Cernivec

Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
August 16, 2013

I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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Up Close With: Pulse Beverage Corp.

Pulse Beverage Corp. expands with science-based functional offerings
August 12, 2013

Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.


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Energy market expands from function to flavor

Energy segment innovates to expand usage
August 12, 2013

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.


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FSMA takes a preventive approach to safety

Food Safety Modernization Act raises industry standards
August 12, 2013

During the first quarter of 2013, the U.S. Food and Drug Administration (FDA) reported 316 food recalls, according to Stericycle ExpertRecall, Indianapolis.


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Paper-based secondary packaging supports brand growth

Secondary packaging helps enhance shelf presence
July 15, 2013

When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.


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Weight management ingredients battle obesity epidemic

Helping consumers drink away the pounds
July 15, 2013

Although some segments of the beverage industry often are associated with the obesity epidemic in America, more than half of consumers believe they are responsible for their own weight, according to research by The Hartman Group, Bellevue, Wash.


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Steps to innovation

Beverage brands find ways to stay relevant
July 15, 2013

When it comes to consumer packaged goods, thinking big with a positive attitude could be the key to innovation.


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The next generation of vending machines

Technology, cashless payment options appeal to millennials
June 14, 2013

Imagine having the ability to pick up a beverage and examine it without ever touching it. Thanks to next-generation vending machines, this idea of virtual selection is becoming a reality.


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Taking a hard look at expansion

Beverage industry experiences brand extension explosion
June 14, 2013

It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.


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Tenth and Blake Beer Co. furthers the beer renaissance

MillerCoors craft and import division’s products support a more flavorful culture
June 10, 2013

When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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