When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.  

In 1977, George Lucas introduced robots R2-D2 and C-3PO to the world in “Star Wars.” 

What if humans could extend their lives just by consuming a particular type of berry?

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 

 Many beverages provide a single function of refreshment and have achieved success in doing so.  

 When consumers make a purchase at retail, they don’t always consider the lifecycle of the product.  

Running more than 200 routes a week to serve more than 46 million cases a year to 11,000 accounts in 16 counties in southern Texas, Silver Eagle Distributors realizes the importance of investing in its operations. 

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  

Last year, sales of automated guided vehicles (AGVs) were the highest since pre-Recession years, according to the Automatic Guided Vehicle Systems (AGVS) Industry Group of the Material Handling Industry of America (MHIA). 

 To a distiller, beer is essentially undistilled whiskey, but in the world of craft distilling, craft beer is much more than that — it might even reveal the future for craft distilleries in the United States.