Articles by Stephanie Cernivec

Labels take on new shapes

Labeling materials adapt to packaging forms and functions
By Stephanie Cernivec
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Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
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Marketing through the generations

Identifying the wants and needs of age groups
By Stephanie Cernivec
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Once a product makes it to the store shelf, brand appeal and package design can’t always carry it to success. That’s when companies turn to marketing. But when the market is filled with millions of individuals of various ages with different backgrounds, marketing can turn into a puzzle. Marketers are tasked with not only determining their message, but also the product’s audience and the best ways to reach them. If all of these pieces don’t fit, the brand’s target audience might not be enticed to purchase the product.
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Trailblazing the path to success

Better-for-you trends help natural foods sector grow
By Stephanie Cernivec
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These days, consumers have a plethora of choices to make while they’re shopping for beverages. Besides the flavor, brand or product type, they’re bombarded with statements like “low sodium,” “low calorie,” “natural” and “organic.” According to “Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” from market research publisher Packaged Facts, New York, 37 percent of U.S. adults buy organic groceries and 56 percent of U.S. adults buy packaged food products marketed as “all natural.” 

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Decoding mobile beverage technology

By Stephanie Cernivec
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The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.
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Getting plastic bottles into shape

Blow molding machinery offers cost, energy savings
By Stephanie Cernivec
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In the competitive beverage industry, innovation is key. In the last few years, companies have developed new categories, such as coconut waters, aloe-infused drinks and relaxation beverages. Because formulations like these are so creative, oftentimes their packaging must be, too.
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What’s in store for private label

Retailer brands threaten national competition
By Stephanie Cernivec
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We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.
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Standing out in the crowd

Up-and-coming beverage trends
By Stephanie Cernivec
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Who could have predicted that leggings would once again be fashionable? Or that Beanie Babies would make a comeback? Trends can be difficult to predict. But after years of closely studying the beverage industry, experts offer their findings on the newest beverage-related trends.
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Formulated to think functionally

Nawgan continues to innovate one year after its launch
By Stephanie Cernivec
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Around age 30, adults begin to experience changes in brain function as part of natural development, according to Chesterfield, Mo.-based Nawgan Products LLC. Some effects are mild, such as occasionally misplacing everyday items, but others can be more significant. Although Nawgan functional beverages do not claim to reverse the brain aging process, they were developed specifically to support cognitive function over time, the company says. And when it comes to formulating a functional beverage, it’s not a job just anyone can do.
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Taking down sodium content

Will reduced sodium beverages become a popular trend?
By Stephanie Cernivec
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Sodium consumption has been a large concern in the food industry because, in excess, it can lead to high blood pressure, which can increase the risk for heart attacks, strokes, heart failure and kidney failure, according to the U.S. Food & Drug Administration (FDA). Now consider that according to Russell Keast, associate professor at the Center for Physical Activity and Nutrition at Deakin University in Australia, the average American consumes nearly four times the recommended amount.
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Competing for the limelight

Citrus flavors evolve to entice consumers
By Stephanie Cernivec
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With new beverage flavors fighting for consumers’ attention and juice prices higher than usual due to inclement weather, U.S. orange juice sales have declined during the last several years, says Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago. More specifically, orange juice sales were down about 9 percent in food, drug and mass retail, excluding Walmart, between 2008 and 2010, she says.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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