Articles by Stephanie Cernivec

A healthy serving of juice innovation

Juices blend with other flavors, drink types for use throughout the day
By Stephanie Cernivec
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They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.
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Getting to the top

Caps and closures put the finishing touch on packages
By Stephanie Cernivec
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The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.
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The Best Packages of 2011

Beverage packages showcase beauty, functionality and sustainability
By Stephanie Cernivec
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Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.
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Reading between the leaves

Tea shows off its colors, benefits and many functions
By Stephanie Cernivec
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Hot or cold, bottled or bagged, tea is the most widely consumed beverage in the world next to water, according to the Tea Association of the U.S.A. Inc., New York City.
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Substitutions expand non-dairy options

Almond milk battles soymilk for top dairy alternative spot
By Stephanie Cernivec
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In 1999, the U.S. Food and Drug Administration (FDA) approved a health claim allowing soymilk manufacturers to state that consuming 25 grams of soy protein in a diet that is low in saturated fat and cholesterol can reduce the risk of coronary heart disease, says Virginia Lee, senior research analyst at Chicago-based Euromonitor International. This claim boosted the popularity of soymilk, and it continues to be the most popular dairy alternative beverage today, she says. However, the research firm estimates that sales of soymilk declined 5.8 percent from $981 million in 2009 to $924 million in 2010, and another 8.5 percent in 2010 reaching $846 million in 2011.
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Labels take on new shapes

Labeling materials adapt to packaging forms and functions
By Stephanie Cernivec
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Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
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Marketing through the generations

Identifying the wants and needs of age groups
By Stephanie Cernivec
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Once a product makes it to the store shelf, brand appeal and package design can’t always carry it to success. That’s when companies turn to marketing. But when the market is filled with millions of individuals of various ages with different backgrounds, marketing can turn into a puzzle. Marketers are tasked with not only determining their message, but also the product’s audience and the best ways to reach them. If all of these pieces don’t fit, the brand’s target audience might not be enticed to purchase the product.
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Trailblazing the path to success

Better-for-you trends help natural foods sector grow
By Stephanie Cernivec
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These days, consumers have a plethora of choices to make while they’re shopping for beverages. Besides the flavor, brand or product type, they’re bombarded with statements like “low sodium,” “low calorie,” “natural” and “organic.” According to “Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” from market research publisher Packaged Facts, New York, 37 percent of U.S. adults buy organic groceries and 56 percent of U.S. adults buy packaged food products marketed as “all natural.” 

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Decoding mobile beverage technology

By Stephanie Cernivec
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The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.
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Getting plastic bottles into shape

Blow molding machinery offers cost, energy savings
By Stephanie Cernivec
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In the competitive beverage industry, innovation is key. In the last few years, companies have developed new categories, such as coconut waters, aloe-infused drinks and relaxation beverages. Because formulations like these are so creative, oftentimes their packaging must be, too.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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