Articles by Stephanie Cernivec

Filling machines give beverage categories their fill

Filling systems address packaging, category formats

Years ago, the word “flexibility” carried a different meaning in the filling systems space — it might have referred to different packaging formats and beverage categories. Today, proliferation of SKUs and the increasing number of particle-filled beverages have stretched the word’s definition in the beverage industry.


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New flavors, packages boost spirits category

Vodka and whiskey dominate category growth

Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.


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Ingredient Spotlight: Coffee goes ‘green’

Interest in green coffee extracts increases.

According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.


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Stevia sweetens the deal

Overcoming off-notes and mastering low-calorie drinks.

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.


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HEINEKEN USA accelerates growth through product, packaging and marketing innovations

Heineken USA rolls out new products, packaging, marketing.

Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.


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The whole kitten and caboodle

 Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.  


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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