Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.
An amalgamation of carbonated water and real squeezed fruit, Spindrift sparkling waters have carved out their own niche in the broader packaged water market.
Whether it’s SKU proliferation, evolving drink habits or packaging solutions, beverage manufacturers are tasked with keeping up with the latest trends and solutions for today’s operations, experts note.
More American consumers are embracing a flexitarian lifestyle where they don’t fully commit to vegan and vegetarian consumption habits, but incorporate them to live a balanced lifestyle.
The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.
Just as spectators will ask how low can you go when participants are facing off in a limbo challenge, consumers are asking the same of food and beverage manufacturers. However, these requests have spread beyond traditional low-calorie refreshment to also include sports nutrition formulations.