In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.
Ingredient supplier Flavorchem released the top trends in premium coffee innovation, which it notes was propelled during the pandemic as consumers look for elevated at-home coffee experiences.
Sustainable packaging goals are prompting suppliers of plastic bottle manufacturing equipment to design machinery that can accommodate today’s materials as well as the potential rise of post-consumer recycled content.
Whether it’s animal or plant based, protein usage in food and beverage products continues to climb. Research show that consumers increasingly are turning to plant-based proteins in the name of health.
Gerber Finance recently commissioned a Momentive survey of 1,000 consumers who buy natural products, revealing that consumers’ expectations for natural products show that more is expected from them.
As beverage warehouses adjust to a growing number of SKUs, voice-guided technology is supporting more accurate picks while promoting a safer environment for employees.
Sustainable practices, including recycling, are influencing consumer behavior and ultimately consumer packaged goods manufacturers to seek out package solutions like cartons and bag-in-box.