Beauty magazines regularly offer advice and tips to help consumers avoid smudging their makeup. However, for consumer packaged goods manufacturers (CPG), a smudge is more serious than an unflattering photo that won’t get posted on social media.
Greek Philosopher Heraclitus once said, “Big results require big ambitions.” For Purchase, N.Y.-based PepsiCo Inc., that statement rings true as the global food and beverage manufacturer has embarked on a goal to develop better products for consumers and the planet.
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.
The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.
At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.
Consumers’ desire for healthy hydration recently helped bottled water ascend to the No. 1 beverage sold in the United States on a volume basis; however, healthy hydration also has given rise to plant-based waters, which offer nutritional benefits beyond hydration.
In the Berenstain Bears’ book “Learn About Strangers,” Mama Bear uses “strange-” and traditional-looking apples to explain to Sister Bear to use caution around strangers because, like apples, you can’t tell the good from the bad by their outside appearance.