Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.
Import beer posted another strong year in 2023 with experts calling attention to the performance of Mexican beers as the driving force behind that growth.
The U.S. beer market’s resume showcases some wins and losses. To build out its future, analyst suggest domestic beer explore flavor innovations and packaging to engage new consumers.
This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.
Coffee trends are prompting beverage-makers to adapt to new consumer demands for the staple American beverage. However, as consumers seek out organic, functional attributes in coffee solutions, experts see more opportunities beyond the traditional coffee category.
Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.