The grocery store segment consists of equal parts of decline and optimism. According to a grocery store retailing study published in July 2010 by Chicago-based Mintel International Group, the grocery products market grew by just 0.6 percent in food, drug and mass merchandise outlets. This market includes bakery, dairy, deli, edible, frozen foods and drinks, general merchandise, health and beauty items, and non-edible products, but excluding alcohol beverages.

Throughout the world, coffee is consumed for its caffeinated benefits, for its social connotations and because it offers rich and delicious flavors. While the reasons for drinking coffee have remained the same through the years, coffee itself has experienced quite an evolution. Today, consumers enjoy their blends bottled, canned, decaffeinated, instant or even in their favorite dessert.