- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles by Molly V. Strzelecki
To stay competitive in the beverage world, multiple factors need to be considered. Is your product filling a need? Is it well received? Are you producing it in the most cost-efficient way possible? How’s the delivery?
Beverage labels are the workhorses of beverage marketing. If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.