W.J. Deutsch creates spirits division

July 22, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

W.J. Deutsch & Sons, White Plains, N.Y., has created a spirits division to be overseen by Senior Vice President of Spirits Jean-Francois Bonneté. Deutsch launched the division in conjunction with its partnership with Cognac Ferrand to exclusively represent Landy Cognac in the United States. Bonneté, former president and chief executive officer of Mystique Brands LLC and the prior director of North America for Cognac Ferrand, will head up the new division.
 
“Our initial focus will be to develop a strong portfolio of spirits brands, hand-selected from suppliers who are committed to delivering premium quality, innovative products for today’s consumer,” said Chief Executive Officer Peter Deutsch. “Over the next three to five years, we will concentrate on selling these products through a committed distributor network, and applying our extensive marketing expertise to build these brands into stars of the spirits industry.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked