Vodka-sponsored charging kiosk

Patrón Spirits, maker of Patrón XO Cafe and Ultimat Vodka brands, has partnered with GoCharge, a manufacturer and distributor of mobile device charging kiosks, to gain exposure in 50 New York City bars. Each of the branded kiosks features a digital touchscreen that entertains customers with brand-specific content while they recharge their cell phones. The new kiosks enable bars to benefit from the increased “dwell time” of consumers, who are purchasing additional beverages and food while their phones are charging.