Beverage industry veteran Joe Roberts spent a number of years making a name for himself in the beverage business, so when he decided to launch Cintron Beverage Group two years ago, he had a wealth of industry knowledge and knew a few tricks of the trade. It didn’t hurt that he partnered with a successful Philadelphia-area commercial construction executive who also had a few tools at the ready, including an association with Offshore Super Series powerboat racing, which helped Cintron make a big impact in a short period of time.