Sparkling Ice distribution network to launch Himalayan Natural Mineral Water in U.S.
August 16, 2017
Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced a strategic alliance with Tata Global Beverages, Kolkata, India. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Co. umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the United States, the company says.
Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017
This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.
CÎROC ultra-premium vodka, a brand of Norwalk, Conn.-based Diageo North America Inc., is celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavors: CÎROC French Vanilla.
Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.
KonaRed Corp., Koloa, Hawaii, reported record sales growth during the second quarter of fiscal 2017. The company continues to gain sales momentum with second quarter sales surpassing those from the first quarter of 2017 and solidifying another banner quarter, it says.
Bottles, artwork to debut at New York Fashion Week
August 15, 2017
LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.
Gossamer Wings from Honey Tap Brewery named Best Honey Beer
August 10, 2017
More than 100 entries were submitted to the third annual Honey Beer Competition this year. Gossamer Wings from The Tap Brewery, Bloomington, Ind., took home Best in Show honors at the 2017 competition, hosted by the National Honey Board, Firestone, Colo. This year’s competition had 106 made-with-honey beer entries, which were submitted from craft breweries throughout North America, it says.